The challenge
Verzendverpakkingenshop supplies shipping packaging to webshops and entrepreneurs: boxes, filling material and everything that gets a parcel safely to the doorstep.
In 2025, the search behaviour of their customers changed. More and more often they no longer ask their question to Google, but directly to ChatGPT, Perplexity and Gemini and other LLMs. Many webshops saw their organic traffic come under pressure as a result.
The challenge: how do you stay findable, and keep growing, when customers ask their questions to AI instead of to a search engine?
The choice
Together with the Verzendverpakkingenshop team, we chose to lead rather than to wait. We committed to GEO: Generative Engine Optimization. The goal was to become the cited source in the market, precisely in the answers that AI models give.
Success in AI search engines does not come from tricks or content spinners. It comes from sending the right signals to the models, so they recognise your shop as a reliable source.
We were early. In 2025, GEO was still uncharted territory. In 2026 the broader market only follows, and whoever starts now has to work harder to make up that same head start.
The approach
We focused on three pillars.
1. Building authority
We created substantial content that AI models pick up and cite as a reliable source. No thin texts, but answers that actually stand for something.
2. Structured data
With smart schema markup, AI systems understand exactly which products and solutions the shop offers. This way the right information reaches the models in the right way.
3. Direct answers
We optimised the content to give complete and clear answers to the questions entrepreneurs ask about packaging and logistics. Exactly the questions they now put to AI.
The result
- 643% more traffic from AI search engines
- 614% more relevant visitors
- 698% more revenue
The visitors who came in were further along in their decision and knew exactly which packaging they needed. More traffic and better quality, and Verzendverpakkingenshop saw that directly reflected in revenue. GEO does not replace SEO. It is the layer you need on top of it to keep showing up in AI answers too.
