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E-Tales

Email as a growth engine.

Customer data, personalisation and automation for structurally more revenue from your existing customer base.

Specialist
Klaviyo
Automation
CLV
Profitable
Steering on customer value and growth
Data-driven
Segmentation and behaviour as the basis
Experienced
20+ years of e-commerce experience
Automated
Klaviyo flows that keep running

Using email only for campaigns and newsletters.

Many webshops send email campaigns. We build customer journeys that respond automatically to behaviour and lifecycle.

01

Email runs on gut feeling instead of segmentation.

02

Sign-ups are not put to use.

03

Potential customers are not approached again.

04

Repeat purchases fail to materialise.

Every email sent is based on behaviour, purchase data and segmentation. Not just to raise direct conversion, but to grow total customer lifetime value.

Data-driven segmentation.

01

Welcome flow

Converting new subscribers into a first purchase.

02

Cart recovery

Abandoned cart flows that recover missed revenue.

03

Post-purchase

Cross- and upsell at the right moment.

04

Reactivation

Keep the bond with your customers and raise CLV.

Integrated into your marketing strategy.

Email never stands on its own. We link email data to other channels for maximum return.

SEA

Email segments for targeted remarketing.

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SEO

Turning organic traffic into subscribers.

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Social advertising

Lookalikes and custom audiences from your database.

Conversion optimisation

Higher conversion from every campaign.

Data & Analytics

Insight into segment behaviour and CLV development.

Strategy

Email as part of your commercial strategy.

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Who this is for. And who it is not.

✓ A fit if you…

  • ✓ You are an ambitious B2B, B2C or D2C webshop
  • ✓ You want to use email strategically and at scale
  • ✓ You work (or want to work) with Klaviyo
  • ✓ You want to steer on CLV and retention, not acquisition alone

× This is what we don't stand for

  • × You only want to send isolated newsletters
  • × You do not want to link customer data to email
  • × You have no long-term vision on retention

Frequently asked questions.

Email marketing raises retention, drives repeat purchases and grows customer lifetime value through automated flows and targeted segmentation.

Yes, E-Tales specialises in Klaviyo and sets up advanced automation flows, segmentation and lifecycle campaigns for larger webshops.

The service suits larger B2B, B2C and D2C webshops that want to use email marketing strategically and at scale as a growth engine.

A grip on growth and return?

We are happy to think along, free of charge and without obligation.